Business Growth Strategies Series
Published by Marshall Johnson
 
Business Marketing Media Aug 2018      
 
Expand Your Company’s Broad Reach by Using a County-specific Domain
Benefits of using a County-specific Domain to broaden your countywide footprint
   

If you’re a business owner, you know there could be hundreds – maybe even thousands – of people in your county who may be interested in your products or services. In this article, you’ll learn how to use a County-specific Domain, giving you and your business a presence and profile in your county in a relatively easy and inexpensive manner.

Using a County-specific Domain to expand your broad footprint

Domain names play an important technical role related to websites, but domain names can also be powerful, strategic tools for small businesses to use in building audience. One way to do so is to use a County-specific Domain in a broader proactive manner, and by that, I mean using a county domain name to help grow your business around the county in which you do business.

Even politicians can benefit greatly by using a County-specific domain to reach and influence voters. The domain provides instant recognition for the #1 type of local government- County; is easy to remember, and uses the great .com extension. Owning it can be a huge benefit to your political campaign!

Advantage to owning a domain bearing county name

Today, people in many counties have grown up being told to expect to shop locally so if you hope to do business with those people, it will be to your advantage to own the relevant domain bearing your county domain name.

If your county name is Philadelphia, and you’re based in Philadelphia County PA, then — you will need to own the County-specific Domain philadelphiacountypa.com, since that is what your domain name must be if you plan on doing big business in Philadelphia County PA. For instance, you will want to secure philadelphiacountypa.com because that is where shoppers in your county live and will expect to find your company's website.

Post a redirect link for instant results

Although it is feasible to build content around a new website, I want to say the best solution for generating more sales is by posting a redirect to your current website to produce immediate results. Example: Put chestercountypa.com in your browser and see how it works. Visitors to the domain name are being redirected to foxroach.com where Berkshire Hathaway HomeServices Fox&Roach Realtors in West Chester is geotargeting traffic in Chester County PA. It's huge!

If your goal is clear and you know your target customer base is from within your county, a County-specific Domain is your best bet. Owning one can be a huge benefit to your business. As well, the domain is easy to remember; provides instant recognition; and if available, many times it can have the great .com extension.

Marshall Johnson

Marshall Johnson is a Partner at Business Marketing Media located in Brooklyn, New York.  He wears many hats, but his primary focus is on working with clients to develop predictable online business growth strategies. He has published numerous articles on the connection between geo-targeting County-specific website traffic and overall business growth. Read the previous published articles in this series:

County-specific Domains Offer Local Targeting Advantages
Maximize the Benefits of a County-specific Domain
Top 3 Benefits of Using a County-specific Domain
Expand Your Company's Broad Reach by Using a County-specific Domain
Geo-targeting Allows Small Businesses to Target Their Company's Entire County Service Area (CSA)
How to Target a Specific County Online
Geo-targeting Counties Opens Doors of Opportunity