Business Growth Strategies Series
Published by Marshall Johnson
 
Business Marketing Media May 2018      
 
County-specific Domains Offer Local Targeting Advantages
Take a look at the advantages to geo-targeting when building local traffic!
   

If you’re a business owner, you know there could be hundreds – maybe even thousands – of people in your county who may be interested in your products or services. In this article, you’ll learn how to use a County-specific Domain to your advantage by geo-targeting your local population, giving you and your business a presence and profile in your county in a relatively easy and inexpensive manner.

County-specific Domains offer local targeting benefits

Internet is a big place, and it can be hard for localized websites to reach their intended audiences. If your site contains information targeted toward users in your county, choosing a County-specific Domain to boost local audience in the county where you do business is a simple way to build audience. You can geo-target your website and boost profits by attracting customers from your specific region. County-specific Domain shows users and — perhaps more importantly — customers that you are a local business and that your products or services are geared towards the needs of county residents for whom the content is targeted.

Even politicians can benefit greatly by using a County-specific domain to reach and influence voters. The domain provides instant recognition for the #1 type of local government- County; is easy to remember, and uses the great .com extension. Owning it can be a huge benefit to your political campaign!

What is a Premium County-specific Domain?

On GoDaddy Auctions, Premium Domains are highly valuable names that someone purchased, and then put up for auction on the aftermarket. You pay the seller's offering price, plus a one year domain name registration renewal fee and ICANN fee, if applicable, and then the Domain is yours.

But why would you want to buy a Premium County-specific Domain? Website owners who want to separate themselves from the pack can use a Premium County-specific Domain unique to the particular county where they do business. So, instead of being stuck with only your website to attract customers, you can also use the county name for a secondary website, that attracts visitors to your website by redirecting them from the new domain to your current site. Or, you can build content for a new website.

Benefits of using a County-specific website as redirect

If you were a local shopper looking for advice on homes for sale in Monterey County California, which website would you trust more: one that has a generic name or one that uses the county name? Naturally, Monterey residents and visitors would trust the website with the county name, as it’s more likely that the info was written by a local realtor.

For instance, perhaps you are a real estate agent in Sacramento CA and you are using the County-specific Domain sacramentocountyca.com as a redirect site to your current website. When a consumer is searching "homes for sale in Sacramento CA" which covers the geographic area of your business, your real estate agency will appear in the Google search results.

Posting a redirect to your current website will produce immediate results. Here's an example: Put chestercountypa.com in your browser and see how it works. Visitors to the domain name are being redirected to foxroach.com where Berkshire Hathaway HomeServices Fox&Roach Realtors in West Chester is geotargeting traffic in Chester County PA. It's huge!

Branding benefits of a County-specific Domain

Of course, a County-specific Domain is all about pushing web traffic — aka “real people”— to your website. Placing a redirect link on the County-specific Domain that takes visitors directly to your website will also give you extra credibility with users.

Here are a few major benefits to having a County-specific Domain name:

●     Provides instant recognition

●     Is easy to remember

●    Uses the great .com extension

Marshall Johnson

Marshall Johnson is a Partner at Business Marketing Media located in Brooklyn, New York.  He wears many hats, but his primary focus is on working with clients to develop predictable online business growth strategies. He has published numerous articles on the connection between geo-targeting County-specific website traffic and overall business growth. Read the previous published articles in this series:

County-specific Domains Offer Local Targeting Advantages
Maximize the Benefits of a County-specific Domain
Top 3 Benefits of Using a County-specific Domain
Expand Your Company's Broad Reach by Using a County-specific Domain
Geo-targeting Allows Small Businesses to Target Their Company's Entire County Service Area (CSA)
How to Target a Specific County Online
Geo-targeting Counties Opens Doors of Opportunity