Business Growth Strategies Series
Published by Marshall Johnson
 
Business Marketing Media Sep 2018      
 
Targeting the Population in Your County Service Area (CSA)
Geo-target customers by using a County-specific domain in your County Service Area (CSA)
   

If you’re a business owner, you know there could be hundreds – maybe even thousands – of people in your county who may be interested in your products or services. In this article, you’ll learn the benefits to posting a redirect link on a County-specific Domain targeting the population in your County Service Area (CSA), giving you and your business a presence and profile in your county in a relatively easy and inexpensive manner.

How posting a redirect link to your current website works on Google

Today, it is common for people to search on Google for public data, products or services in a county division of a state by adding the county name and two-letter state abbreviation at the end of their search string. The keywords in the search string are county name and two-letter state abbreviation that narrows their search to a specific geographic region.

Let's say your county name is Washington, and your business is based in Washington County MD, then — you will need to use washingtoncountymd.com, since that is the domain name needed if you plan to capitalize on the benefits to covering the County Service Area (CSA) for Washington County MD.

Here's a prime example using a redirect link: Put chestercountypa.com in your browser and see how it works in Chester County PA. Visitors to the domain name are being redirected to foxroach.com where Berkshire Hathaway HomeServices Fox&Roach Realtors in West Chester is using the County-specific Domain to cover their County Service Area (CSA). It's huge!

Geo-targeting your County Service Area (CSA) can be easily done by using a redirect

Small business owners are increasingly focused on local marketing for many reasons including increasing market share more effectively. As a result, County-specific Domains are becoming increasingly popular in local markets. Here's another example using a redirect link: Put eldoradocountyca.com in your browser and see how it works. Visitors to the domain name are being redirected to sierraproperties.com where Realty World - Sierra Properties in Placerville is geotargeting traffic in El Dorado County. By using this all-new method of geo-targeting where customers can now reach you while they're searching for specific products or services in your County Service Area (CSA).

Posting a redirect link for instant results

If your goal is clear and you know your target customer base is from within your county, posting a redirect link on a County-specific Domain is your best bet. Owning one can be a huge benefit to your business. By combining geo-targeting with your current website, customers can now reach you while they're searching for specific products or services in your geographic location. As well, the domain is easy to remember; provides instant recognition; and if available, many times it can have the great .com extension.

Marshall Johnson

Marshall Johnson is a Partner at Business Marketing Media located in Brooklyn, New York.  He wears many hats, but his primary focus is on working with clients to develop predictable online business growth strategies. He has published numerous articles on the connection between geo-targeting County-specific website traffic and overall business growth. Read the previous published articles in this series:

County-specific Domains Offer Local Targeting Advantages
Maximize the Benefits of a County-specific Domain
Top 3 Benefits of Using a County-specific Domain
Expand Your Company's Broad Reach by Using a County-specific Domain
Geo-targeting Allows Small Businesses to Target Their Company's Entire County Service Area (CSA)
How to Target a Specific County Online
Geo-targeting Counties Opens Doors of Opportunity