Business Growth Strategies Series
Published by Marshall Johnson
 
Business Marketing Media Jun 2018      
 
Maximize the Benefits of Using a County-specific Domain
How to effectively put a County-specific Domain to good use, and in doing so build profits
   

If you’re a business owner, you know there could be hundreds – maybe even thousands – of people in your county who may be interested in your products or services. In this article, you’ll learn how to use a County-specific Domain, to maximize potential audience, giving you and your business a presence and profile in your county in a relatively easy and inexpensive manner.

Geotargeting population by using a redirect on the County-specific Domain

County-specific Domains, like sacramentocountyca.com for Sacramento County in California (CA) or philadelphiacountypa.com for Philadelphia County in Pennsylvania (PA), are commonly known as County-specific Domains. They can be great to help localize your site traffic when used in combination with a redirect link to boost traffic coming to your current website. It's a simple way to boost local audience in the county where you do business. But if you decide to go this route, there are several issues you’ll need to consider.

Using a secondary County-specific domain name to generate Google search traffic

When building a new website using a County-specific Domain you need to decide what this secondary domain name is going to be. Give potential visitors all the geographic indicators in the address including county and two-letter state identifier, as in sanfranciscocountyca.com or philadelphiacountypa.com, and search engines will reward you for it by placing the county-specific domain among the top search results. Hopefully, the great .com extension will be available to complete the domain. Which ever way you go, choose your County-specific Domain, and stick with it!

Build content for a new website or post a redirect link for immediate results

Although it is feasible to build content around a new website, I want to say the best solution for generating more sales is by posting a redirect to your current website to produce immediate results. Example: Put chestercountypa.com in your browser and see how it works. Visitors to the domain name are being redirected to foxroach.com where Berkshire Hathaway HomeServices Fox&Roach Realtors in West Chester is geotargeting traffic in Chester County PA. It's huge!

Politicians can reap the benefits of owning a County-specific Domain

Even politicians can benefit greatly by using a County-specific Domain to reach and influence voters. The domain provides instant recognition for the #1 type of local government- County; is easy to remember, and uses the great .com extension. Owning it can be a huge benefit to your political campaign!

Buying a County-specific Domain is easy

Are you ready to register a County-specific Domain for your business? GoDaddy offers a wide array of County-specific Domains, or you can search for domain availability for your county and state from Domain brokers. Always remember, the two-letter state identifier is critical because many common county names such as Washington, Jefferson, Lincoln are easily recognized counties in several states. Get one today!

Marshall Johnson

Marshall Johnson is a Partner at Business Marketing Media located in Brooklyn, New York.  He wears many hats, but his primary focus is on working with clients to develop predictable online business growth strategies. He has published numerous articles on the connection between geo-targeting County-specific website traffic and overall business growth. Read the previous published articles in this series:

County-specific Domains Offer Local Targeting Advantages
Maximize the Benefits of a County-specific Domain
Top 3 Benefits of Using a County-specific Domain
Expand Your Company's Broad Reach by Using a County-specific Domain
Geo-targeting Allows Small Businesses to Target Their Company's Entire County Service Area (CSA)
How to Target a Specific County Online
Geo-targeting Counties Opens Doors of Opportunity